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For coffee shops and cafes

Reels for your cafe, without filming

Ten content ideas for your coffee shop or cafe, and a way to make them without stopping service. Tell Chairside what's new and it writes the script, casts an AI presenter and films a finished vertical reel with voice, captions and music. You approve every line.

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First video free · No card · Every video is labelled “Made with AI”.

Still from a Chairside story: a barista and a customer with iced coffee outside a cafeMade in Chairside Reels · see examples →
Ideas

10 reel ideas for coffee shops and cafes

Pick one, tell Chairside your offer, and it becomes a finished reel. These are ideas to start from, not results.

  1. New menuWhat's new, what it costs, and from when.
  2. Daily specialToday's soup, bake or sandwich, posted before the lunch rush.
  3. Seasonal drinkThe autumn latte or the summer iced drink, with the dates it's on.
  4. Loyalty cardBuy nine, get the tenth free: how it works.
  5. Event nightQuiz, open mic or tasting: the date, the time and how to book.
  6. “Meet the barista”Who makes your coffee, and what they'd order.
  7. Brunch slotWeekend brunch hours and the dish to come for.
  8. Takeaway offerA coffee-and-pastry deal for the morning commute.
  9. Local supplier storyWhere your beans, bread or milk come from.
  10. Opening hoursNew hours, holiday hours, or a later close on Fridays.
How it works

Here is what making a reel looks like from start to finish.

1
Tell us the offerAnswer a few questions about what you're selling this week.
2
Read the scriptChange any line. Nothing is filmed until you say go, and you see the price first.
3
Get the reelA vertical video with voice, captions and music, ready for Instagram Reels and TikTok.

These are the things people usually ask us before they start.

What should a coffee shop post on Instagram?Things people can act on today: the daily special, a new drink, an event, your hours. One idea per reel, ending with where to find you.
How long should a cafe reel be?15 to 30 seconds is enough for one idea. Chairside makes 15, 30 and 60 second reels.
Do I need to film anything?No camera and no editing. You answer a few questions and approve the script.
Are the people real?No. They're AI presenters made for your brand, and every video is labelled “Made with AI”. We never fake before-and-after results or customer reviews.
What does it cost?Your first video is free. After that, a 30-second reel is from £7, or £19 a month on a plan.

Your first reel is on us, so you can see it before you pay anything.

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70 free credits, no card. See prices.

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