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For boutiques and small shops

Reels for your shop, without filming

Ten content ideas for boutique and small shop owners, and a way to make them without filming behind the counter. Tell Chairside what's new and it writes the script, casts an AI presenter and films a finished vertical reel with voice, captions and music. You approve every line.

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First video free · No card · Every video is labelled “Made with AI”.

Still from a Chairside story: a business owner at her desk at nightMade in Chairside Reels · see examples →
Ideas

10 reel ideas for boutiques and small shops

Pick one, tell Chairside your offer, and it becomes a finished reel. These are ideas to start from, not results.

  1. New stock dropWhat's just landed, and the day it hits the shelves.
  2. SaleWhat's reduced, by how much, and until when.
  3. Gift guideFive gift ideas for Christmas or Mother's Day, at different prices.
  4. “3 ways to wear it”One piece, three looks, one reel.
  5. Restock alertThe best-seller is back: tell the people who missed it.
  6. Behind the counterWho runs the shop, and why they started it.
  7. Local deliveryWhere you deliver, what it costs and how to order.
  8. Loyalty offerA stamp card or a members' discount, explained in 15 seconds.
  9. Seasonal windowThe new window display, and what's in it.
  10. Best-seller countdownYour top five this month, from five to one.
How it works

Here is what making a reel looks like from start to finish.

1
Tell us the offerAnswer a few questions about what you're selling this week.
2
Read the scriptChange any line. Nothing is filmed until you say go, and you see the price first.
3
Get the reelA vertical video with voice, captions and music, ready for Instagram Reels and TikTok.

These are the things people usually ask us before they start.

What should a boutique post on Instagram?Reasons to visit this week: new stock, a sale, a gift idea, a restock. One idea per reel, ending with how to buy.
How often should a small shop post reels?Three or four times a week is a rhythm most owners can keep up, and being regular matters more than any single post.
Do I need to film anything?No camera and no editing. You answer a few questions and approve the script.
Are the people real?No. They're AI presenters made for your brand, and every video is labelled “Made with AI”. We never fake before-and-after results or customer reviews.
What does it cost?Your first video is free. After that, a 30-second reel is from £7, or £19 a month on a plan.

Your first reel is on us, so you can see it before you pay anything.

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70 free credits, no card. See prices.

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