For beauty salons: brows, lashes, facials, nails
Content ideas for beauty salons
Brows, facials, lashes, waxing, nails: a beauty salon has more to show than one before-and-after. Here are 10 reel ideas, each with a first line that stops the scroll and a caption you can copy and change.
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Ideas
10 content ideas for beauty salons
Say the first line out loud in the first second. Copy the caption, swap the brackets for your own details, and post.
- The brow shape guideFirst line: “Which brow shape suits your face, in 15 seconds.” Caption: “Not sure what to ask for? Book a brow consultation and we'll map it with you. Link in bio.”
- What happens in a facialFirst line: “Your first facial, step by step.” Caption: “Cleanse, [step], [step], finish. Around [x] minutes. Book via the link in bio.”
- Lash lift or extensions?First line: “Lash lift or extensions? Here's the difference.” Caption: “Lift: [how long it lasts]. Extensions: [how long they last]. Not sure? Ask us in the comments.”
- Aftercare in three tipsFirst line: “Three things to skip for 24 hours after your brows.” Caption: “Aftercare for [treatment]: [tip 1], [tip 2], [tip 3]. Save this for next time.”
- The quiet-day offerFirst line: “Weekday mornings are quieter here. Your gain.” Caption: “[Offer] on [day] mornings. DM to book.”
- Meet the therapistFirst line: “The hands behind your [treatment].” Caption: “Say hi to [name], who's been doing [treatment] for [x] years. Ask for them when you book.”
- Myth vs factFirst line: “Does waxing make hair grow back thicker?” Caption: “Short answer: no. Here's what actually happens. Save this.”
- The treatment menu, fastFirst line: “Our most-booked treatments, in 10 seconds.” Caption: “[Treatment] from [price] · [Treatment] from [price]. Full menu via the link in bio.”
- Getting ready for an eventFirst line: “Wedding or party coming up? Book in this order.” Caption: “[x] weeks before: [treatment]. [x] days before: [treatment]. Day before: [treatment].”
- The question we hear mostFirst line: “The question every new client asks us.” Caption: “Here's the honest answer. Got another one? Ask in the comments.”
Tip: put the first line on screen in the first second and say it out loud. Open on movement or a face, not a logo. Keep it to 14–30 seconds, and end with one action. Only show clients who have given written consent.
More for beauty businesses: salon reel ideas · hair reels ideas · content ideas for med spas
How it works
Make these without filming.
1
Type the offerIn your own words.
2
Read the scriptChairside writes it, and you change any line.
3
It makes the reelA vertical reel with voice and captions.
4
You see the price firstYour first reel is free.
These are the things people usually ask us before they start.
What should a beauty salon post on Instagram?Mix how-tos (brow shapes, lash options), aftercare tips, behind-the-scenes, your team and clear offers. Before-and-afters work too, but only with written client consent.
How often should a beauty salon post reels?Three to five reels a week if you can keep it up. Consistency beats volume.
How long should a beauty salon reel be?14 to 30 seconds: one idea per reel, with the key line on screen in the first second.
Can I make beauty salon reels without filming?Yes. With Chairside you type your offer, approve the script, and the app makes the reel with AI presenters. Every video is labelled “Made with AI”.
Your first reel is on us, so you can see it before you pay anything.
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70 free credits, no card. See prices.