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For med spas and aesthetics clinics

Content ideas for med spas

Need something to post this week that isn't another before-and-after? Here are 10 reel ideas for med spas and aesthetics clinics, each with a first line that stops the scroll and a caption you can copy and change.

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First reel free · No card · Every video is labelled “Made with AI”.

A short beauty-studio reel, made in Chairside. Nobody picked up a camera. Made with AI.
Ideas

10 content ideas for med spas

Say the first line out loud in the first second. Copy the caption, swap the brackets for your own details, and post.

  1. What happens at a consultationFirst line: “Your first visit, in 20 seconds.” Caption: “We talk goals, options and price before anything happens. Book a consultation via the link in bio.”
  2. Myth vs factFirst line: “Does a facial peel mean a week of hiding?” Caption: “Most clients are back to normal in [x] days. Here's what to expect. Save this.”
  3. Aftercare in 15 secondsFirst line: “Three things to skip for 24 hours after your treatment.” Caption: “Aftercare for [treatment]: [tip 1], [tip 2], [tip 3].”
  4. Meet the practitionerFirst line: “The person behind your treatment plan.” Caption: “Say hi to [name], [qualification]. Ask for them by name when you book.”
  5. The quiet-day offerFirst line: “Weekday mornings are quieter here. Your gain.” Caption: “[Offer] on [day] mornings. DM to book.”
  6. Treatment explained simplyFirst line: “What [treatment] actually does, in plain words.” Caption: “Who it suits, how long it lasts, what it costs. Questions? Comment below.”
  7. A day in the clinicFirst line: “6am to close: a day at [clinic name].” Caption: “The bits you don't see: prep, cleaning, consultations.”
  8. Price list, no surprisesFirst line: “Our most-asked-about prices, in 10 seconds.” Caption: “[Treatment] from [price] · [Treatment] from [price]. Full menu via the link in bio.”
  9. Seasonal skinFirst line: “Your skin in [season]: what changes.” Caption: “Three tweaks for this time of year. Which one are you trying? Comment 1, 2 or 3.”
  10. Questions we get every weekFirst line: “The question we hear most at the front desk.” Caption: “Here's the honest answer. Got another? Ask in the comments.”

Tip: put the first line on screen in the first second and say it out loud. Open on movement or a face, not a logo. Keep it to 14–30 seconds, and end with one action. Never show a client without written consent, and keep claims to what your regulator allows.

More for beauty businesses: salon reel ideas · hair reels ideas · Instagram reels ideas for small business

How it works

Make these without filming.

1
Type the offerIn your own words.
2
Read the scriptChairside writes it, and you change any line.
3
It makes the reelA vertical reel with voice and captions.
4
You see the price firstYour first reel is free.

These are the things people usually ask us before they start.

What should a med spa post on Instagram?Mix education (myths, aftercare, how a treatment works), behind-the-scenes and clear offers. Before-and-afters work too, but only with written client consent.
How long should a med spa reel be?14 to 30 seconds: one idea per reel, with the key line on screen in the first second.
How often should a med spa post?Three to five reels a week if you can keep it up. Consistency beats volume.
Can I make med spa reels without filming?Yes. With Chairside you type your offer, approve the script, and the app makes the reel with AI presenters. Every video is labelled “Made with AI”.

Your first reel is on us, so you can see it before you pay anything.

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70 free credits, no card. See prices.

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